Furlong Flooring for Independent Retailers
Independent retailers

Independent Retailers

As carpet manufacturers and flooring suppliers with more than 30 years in the business, we understand that independent retailers are the life-blood of the industry. You work in highly competitive markets and strive to retain that crucial face-to-face interaction with your customers that makes them want to come back to your store again and again.

That's why we support all our independent retailers with a wide range of services. Your account manager will visit your store as often as possible, to make sure everything's working well for you, and will always be on the end of the phone or email to respond to your questions or any issues you have. We work hard with you to help you understand our products so you can sell them with confidence, and we build great-looking point-of-sale areas to help showcase the products you stock.

All this, plus a complete range of flooring for home and business? As well as supplying carpet; we also supply hardwood, laminate flooring and LVT and the latest in vinyl designs, helping your customers to find the perfect flooring for them – whether it’s just one room or the whole property. From luxury carpet to warm, comfortable vinyl, we can help.

Furlong Flooring Brands

Regency Carpets logo

Contemporary carpets designed for everyday life.

Design Elements logo

The latest in modern, great-looking vinyl flooring.

Natural Solutions logo

Hardwood, engineered wood, laminate and LVT flooring that works hard in the home.

Our work with Carpet Mills

Carpet Mills Maidstone

Carpet Mills is a family-owned retailer based in Maidstone and supplies carpet, vinyl, laminate and more to both the domestic and commercial markets. The business has been trading for more than 30 years and has a loyal customer base.

With a 6,000 sq. ft. store in central Maidstone, plus a great service where staff will take samples to homeowners so that they can choose their flooring without leaving the house, it’s a business that has built its reputation on quality, price and dedicated customer service.

Read the full story

Furlong Flooring is much more than a simple supplier, they care about helping us to build our business, retain our customers and bring new people through the door. This is a great solution to the price comparison issues we were facing and by working as a team with Furlong, we’ve already seen an improvement.

Jemima Wyrill, Owner at Carpet Mills

Why choose Furlong?

Regular visits

Regular store visits. We visit our retailers an average of 10 times every year.

Quality point of sale

Quality point-of-sale. Our contemporary stands look great in-store and attract customers to enquire and buy.

Online portal

Dedicated online portal. Check out stock, availability and delivery any time.

Want to expand your flooring collection?

We're more than carpet suppliers. In fact, we can supply different types of flooring for every room - helping you to help your customers.

Quality carpets for all price ranges

Stunning hardwood flooring from sustainable suppliers

The latest in vinyl, giving snug fit, great looks and everyday toughness

Wide range of laminate flooring for home and business

Independent Retailer FAQs:

Q: What's different about Furlong Flooring?
A: With more than 30 years in the business, we really understand local retailers and the market they work in. We use that knowledge to give you the best service we can.


Q: What does that mean for me?
A: It means building up a personal relationship with you by understanding your particular customer base and region. It also means regular visits, dedicated in-store displays and much more.

Q: Do I have to use the Furlong brand?
A: No, you don't. Several of our independent retailers work with us to develop an in-house brand for their point-of-sale displays, helping to increase customer engagement and loyalty.


Q: How can I extend the range of Furlong products I stock?
A: We're very happy for retailers to carry just our carpet, wood or vinyl ranges. Whenever you're ready to offer your customers the same quality and service across the board, just contact your rep and we'll make sure you get the specialist support and advice you need to extend your range.