Furlong Flooring brands for Retailers

Furlong Flooring brands

Our products are collected under three distinct brands. This helps your customers easily identify the flooring they are interested in and allows you to run clear events, offers and promotions around each brand.

Each of our brands has a defined identity, which is reflected in our point-of-sale displays. Good lifestyle photography and clear product descriptions make it easy for you to sell the features and benefits of each of our ranges.

Furlong Flooring’s multi-product offering means we can work with you as carpet suppliers, hardwood flooring suppliers, laminate flooring suppliers and vinyl flooring suppliers – all without diluting your own retail brand. Whether you choose to take our full product range in-store, or just focus on one or two elements, our straightforward brands mean you can extend your range whenever is right for you, whilst keeping your original offering clear and separate.

Take look around our flooring brands to find out more about each one and to see how they can fit into your existing offering. If you’d like to talk to us about bringing one, two or all of these brands into your flooring offering, we’d be happy to hear from you and explain how we build our retail relationships.

Regency Carpets logo Carpet

Learn more about our contemporary carpets designed for everyday life.

Regency Carpets
Design Elements logo Vinyl

Discover the latest in modern, great-looking vinyl flooring.

Design Elements
Natural Solutions logo Wood

Experience hardwood, engineered wood, laminate and LVT flooring that works hard in the home.

Natural Solutions

Retailers: order your brochure

Furlong Flooring has an extensive range of flooring for every room. Our 2018 brochure details our ranges, manufacturing and fitting.

Request yours today
Furlong Flooring brochure

Want your own branding?

Where it works better for our customers, we're happy to collaborate on in-house branding that drives local customer loyalty and engagement.

“Working with the team at Carpet Mills, we decided to create a dedicated brand for their business, with the tag line ‘From our family to yours’. This builds trust with the customer, gives them confidence in the levels of customer service they will get, and creates an immediate connection.”

Furlong brand FAQs:

Q: Where are your carpets manufactured?
A: All our carpets are designed and manufactured at our in-house facility in Northern Ireland, where our expert team is dedicated to ensuring each roll in every range is produced to the highest standard. We’re constantly researching innovative ways to improve every element of our carpet design and manufacture.


Q: How do you source your hardwood flooring?
A: Our hardwood flooring is imported from suppliers that we have carefully selected based on the quality of the wood and the sustainability of their processes. We regularly review our suppliers to make sure they continue to meet our needs and match our values.


Q: How durable is your vinyl flooring?
A: We’re extremely confident in the quality and durability of our vinyl flooring – so much so, in fact, that on some of our ranges we offer a 15 year warranty!